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preparing Your home for the market
 The second step toward selling your home is positioning the asset to net you top dollar.
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composing a marketing campaign
The third step toward selling your home is letting the world know it’s for sale.
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showtime
The fourth step toward selling your home is providing access to prospective buyers.
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when offers arrive
The fifth step toward selling your home is receiving and negotiating offers.
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keeping the deal alive
The sixth step toward selling your home is managing the escrow properly.
Jeff Weber & Aurora Ruiz
Broker Associate | REALTOR®
© Andrew Arroyo Real Estate Inc. doing business as AARE, a licensed real estate broker, and Ensure Lending, a licensed loan originator.
STAGE 1 – Finding The Right Agent
The first step toward selling your home is appointing a trustworthy agent.
– Check references
– Read reviews and testimonials online
– Ask agent to provide evidence of past sales
– Ask agent what the average market time to sell a home like yours has been
– Choose a commission structure that works for you
– Add an easy exit listing cancellation clause to protect yourself if your plans change
– Review the agent’s marketing plan and verify a strong online presence
– Design a custom marketing plan to sell your home
– Analyze properties that have recently sold to determine the right list price
– Organize a list of modifications to enhance the showing of your home
– Coordinate with contractors to enhance your home if necessary
– Hire a professional staging company to enhance your home
– Consider remodeling your home before you sell to net top dollar
– Order a termite, natural hazard disclosure, inspection and preliminary title report
– Complete and sign all disclosures regarding your home
– Review disclosures with a professional to ensure accuracy
The third step toward selling your home is letting the
world know it’s for sale.
– Photograph your home
– Select the top 25-30 photographs that best showcase your home
– Create a virtual tour slide show
– Write remarks about your home
– List your home with the top ranking websites with high internet traffic
– Create a full color brochure for your home
– E-mail local agents a copy of your listing
– Place a sign in the front yard of your home, if allowed
– Place additional signs in your neighborhood directing potential buyers, if allowed
– Place a lockbox on your home to provide access to realtors and buyers, if appropriate
– Place your home in the REALTOR database, the Multiple Listing Service (MLS)
STAGE 4 – Showtime
The fourth step toward selling your home is providing access to prospective buyers.
– Contact top local buyers agents
– Contact investors regarding your home
– Provide as much access as possible to encourage buyers to make offers
– Hold open houses if appropriate
– Follow up with all agents that show potential buyers your home
STAGE 5 – When Offers Arrive
The fifth step toward selling your home is receiving and negotiating offers.
– Ensure the buyer is well qualified by researching their financial information
– Follow up with buyer’s lender to ensure buyer can obtain a loan to purchase
– Review offers to purchase your home and examine the terms in detail
– Negotiate the highest price and best terms acceptable to both parties
– Negotiate other terms on a counter offer to the buyer’s original offer
– Contact interested buyers to encourage multiple offers
– Obtain binding signatures on the purchase agreement to secure the deal
STAGE 6 – Keeping The Deal Alive
The sixth step toward selling your home is managing the escrow properly.
– Open the escrow with the escrow company and receive the buyer’s deposit
– Obtain an information sheet that details the process of the escrow as a seller
– Sign your escrow instructions and fill out your statement of information
– Prepare your home for the inspections that the buyer will arrange
– Receive the request for repairs from the buyer and decide what to repair
– Receive the contingency removal which ensures the buyer is proceeding
– File a notice to perform if buyer does not remove contingencies by contract date
STAGE 7 – Closing The Deal
The seventh step toward selling your home is closing the escrow.
– Schedule the time to do any termite work and other repairs that were agreed upon
– Sign additional escrow paperwork that you receive in the mail
– Sign the grant deed with a notary at the escrow company
– Prepare your belongings and furniture for the move
– Clean your home to turn it over in the best possible condition
– Arrange a final walk through with the buyers a few days before the close of escrow
– Arrange for the keys to be given to the buyer or buyer’s agent
– Receive your money upon the close of escrow by mail or wire transfer
Aurora Ruiz | DRE #01722590
Jeff Weber | DRE #00696380
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